Our collections are categorized in three different territories: Architectural, Made to fit, and Signature. While they all share JOV’s philosophy and quality standards, these three territories represent different landscapes and different visions. Three different natures, one single DNA.

Three territories, one brand

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Architectural

With Architectural, we talk in textures.
This line of pure quality rugs is organically composed in one colour set only.
Nature paints in many hues and provokes a wide range of sentiments.
We follow this flexible path as we offer the ability to have any rug adapt texture, shape, size and colour.

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Made to fit

As a territory of prints and designs, Made to fit complements your interior.
Every print is designed in our atelier in Belgium.
Whether this print induces a soft rhythm, explores a triangle connection or seeks alternating pile heights — the character of a Made to fit rug remains timeless.
Roam through our various designs and start with the print that sparks.
Then, adapt your Made to fit through colour, quality, shape and size.

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Design signature

Our boundaries are always open for exceptional collaborations.
Our Signature territory represents art.
Throughout the course of our journeys, we invite external artists to collaborate. As we lock eyes with these influential designers from all over the globe, one-of-a-kind rugs are brought to life.

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The Landshapes collection by Studiopepe

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Learn all about
how we make
our rugs

Check out our Cleaning&Maintenance advice guide.
For Jov every rug is important.

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