JOURNAL

Why to read our Journal?

Our JOV-journal will announce new collaborations, new designs or interesting pieces about our unique rugs.

This way, you will be kept up-to-date on what we are working on.

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years 2022 2021 .

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The Landshapes collection by Studiopepe

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Milan Design Week 2022

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The Nostalgia Collection

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FORMA has also a lot to offer to those with a soft spot in their heart for simple elegance. A dash of minimalism can evoke that, oh so lovely, feeling of dreamy nostalgia. ✨ It’s made out of soft wool and tufted dense in different directions. The lines and levels in the design are hand carved, requiring requires a steady hand, lots of patience and a good technique. 😌⁠
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Pictures by @cafeine⁠
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

Meet EUGENICE. A contemporary take on the recognizable characteristics of the grid of authentic berber rugs. The lines in this unique design have a very wild and natural effect with a beautiful shine. An all-time classic if you’d ask us! 🤌⁠
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Interior by @benoit_viaene
Picture by @cafeine
Furniture by @rrinterieur
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

A subtle colour gradient by almost matching and alternating colours, the Carved Cubes is a beautiful display of our artisanal craftsmanship. All cubes are manually carved, so every cube can slightly differ in shape. The uniqueness of the cubes, gives the rug an original and unique touch. The process of carving asks for a lot of patience and technique, but the result speaks for itself. 😎⁠
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Picture by @cafeine
Table by @__pieterjan__
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

LATTICE by @johnpawson simulates the effect of a woven rug through the combination of thick New-Zealand wool and fine loops of Belgian linen. The contrast of these two materials gives the design extra depth and richness. The wool base, and linen strokes and cubes form a subtle grid called a lattice. The design uses repeating elements that, in conjunction with material choices, allow structural patterns to become the dominant partners to graphic patterns. 🫶🏼

Find out more about all of Pawson’s Design Signatures on our website.

Picture by @cafeine
Table by @hadge.be

#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

CLOSED — We're thrilled to bring you an exciting giveaway featuring the unique Misia Hanging Wall rug from the Landshapes collection, designed by @studiopepe_official. One lucky winner will receive the captivating rug, measuring 156 x 120 cm, to add a touch of creativity to their interior. To enter you must follow all the following steps:

1. Follow @jovdesign
2. Like this post
3. Tag 3 friends in the comments
4. Share this post publicly on your story

Entry ends Thursday 14/09/2023 at 23:59 PM CEST. The winner will be selected randomly and contacted by us with all necessary details. This giveaway is in no way endorsed or sponsored by Instagram.

Mushroom madness: the MSHWY01, or Mushroom Superhighway 01, by @ruby_marylennox⁠. The unique design focuses on the organic textures and unique characteristics of the oyster mushroom. A source of inspiration for Studio Mary Lennox’s study of organic compositions, natural textures and unique and exciting members of the natural and botanical world. 🤗⁠
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Picture @cafeine⁠
Furniture @geraldinevh_interiors⁠
Location @fabriekbotaniek.be⁠
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

A pure quality rug with a very flexible format. The Tencell™ certified natural yarn, extracted from eucalyptus wood pulp, is very soft and easy in maintenance. SOFT is available in different colours, pile heights and appearance. More info on our website! 🫶⁠
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Picture by @cafeine
Interior by @__pieterjan__
Curtains by @verilinbelgium
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

Our ROW rug, designed by @johnpawson, is part of a collection of tufted rugs with the structural appearance of woven rugs. The design uses repeating elements that, in conjunction with material choices, allow structural patterns to become the dominant partners to graphic patterns.⁠
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Picture by @cafeine⁠
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

The ZOUMEY rug is based on the Four Leg Stool by Arno Declercq. The created pattern design is a reference to the blocks created by the legs of the stool. Made of merino and mohair, this rug is extremely soft. 😌⁠
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⁠Design by @studio.arnodeclercq
Pictures by @cafeine
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

Ben Beirens' design signature LIVELLI should be experienced as a graphic geometric composition. The contrast between the straight contours of the designs and the soft organic selected materials ‘abstracts’ and transforms them into painted or sculptured handmade rugs which can re-dimension living spaces.⁠
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Pictures by @cafeine⁠
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#jovdesign #jovrugs #journeyofvisions #unique #rug #rugs #architecture #style #styling #interiorstyling #deco #luxury #luxurylifestyle #interior #interiordecor #interiordesign #design #lifestyle #homestyle #minimal #inspo #inspiration #interiordesigninspiration #handmade #belgianbrand #belgiumbased #europeanmade #timeless #timelessdesign #craftmanship

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