Made to last and be loved for generations
JOV’s rugs go beyond beautiful. We believe in products that are unique and durable. Timeless elegance and long-lasting comfort are at the heart of everything we do. Since sustainability is also a part of JOV’s philosophy, it is naturally incorporated into all processes: from carefully choosing our suppliers, manufacturers and materials, to informing customers about how to care for products to prolong their lifespan. The selection of a wide range of sustainable and innovative materials results from a continual research activity, capable of achieving high performance while preserving the quality and durability of the products.
Made for you, made with you
Besides quality, sustainability and timeless design, flexibility and service are also key values of JOV. Being part of each production step, JOV offers unrivalled flexibility all the way from concept to delivery.
With a deep respect for quality and detail we listen to all your wishes and desires. Together we open a world of possibilities to find your perfect match in material, colour, design, and shape... Nothing is impossible.
Nature as common ground
The common ground of every vision and every rug is Nature. Nature provides us with the finest raw materials, such as wool, natural silk, Belgian linen, mohair, and cotton. With its sophisticated colours, muted shades and soft textures, Nature is also the main source of inspiration for every design. Inspiration through imagination. The unique qualities of the materials combined with the imagination of natural elements give each rug its strong, pure and beautiful heart.
Learn more about our yarn qualities
The mercerising process adds strength as well as shine to the cotton. It is a soft yarn and is known to be strong and durable. It is also a less sensitive quality for people with allergies.
A unique shine is created in Fame by the yarn being wet spun into a stiff strong thread, which gives it a beautiful texture. Fame is made out of strong linen, from Belgian origin. This 100% linen quality ages beautifully, with a very unique and inevitable patine.
Refined and thin wool from the New Zealand sheep. The wool is mat and resilient, the little yarns are able to bounce back up. Wool fibers are coated with a natural thin layer of waxy grease (also called Lanolin), which prevents water, dirt and stains from immediately soaking in.
Mohair is a noble material, spun from the wool of young goats. It’s an etremely soft yarn, with a beautiful and subtle natural shine. The yarn is very fine and stiff, but also strong and resilient.
This yarn is TENCELTM certified and is a natural yarn made from cellulose, extracted from the eucalyptus wood pulp. Lyocell is an anti-bacterial material. The short fiber is very fine, it has a nice softness to it and it has a beautiful natural high gloss.
A rich blend of very fine wool and natural silk in one single high quality yarn. The silk brings a beautiful shine to this quality and makes it very soft.
Merino wool is very soft and resilient, made of the refined wool of a Merino sheep. Wool fibers are coated with a natural thin layer of waxy grease (also called Lanolin), which prevents water, dirt and stains from immediately soaking in.